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If you have an ecommerce store and you’re struggling with your ads, your ads MAY not be the PROBLEM.
This $67 course will help turn your product pages into a revenue generating machines without spending extra for traffic.
Traffic May not be Your Problem.
You may be paying for traffic that is sending possible customers to pages that are not optimized.
And by “not optimized” we mean there may be issues that will cause customers to leave, or not to buy.
And when this happens, you’re just blowing money and struggling to make your ads profitable.
For example, let’s say you have 10,000 visitors per month, with a conversion rate of 1.5%.
If you have an Average Order Value of $50, then that’s $7500.
But what if we can double that conversion rate to 3% without paying for more traffic?
Then we’re at $15,000.
And that extra revenue can be used to:
Scale your existing ads
Test new ads
Test new traffic channels
Hire new team members or VAs
Pay off debt
Take a vacation!!!
Grow and scale to the MOON!!
With our Product Page Optimization Course, we’ll walk you through over 90 optimizations that you can implement on your product pages that will increase the possibility of a customer buying, and remove the reasons not to buy.
What You Will Learn:
Gain an understanding of the psychology and motivations behind WHY a customer buys.
Optimizing Your Page Layout - Learn The right way to order the content on your product pages so it’s intuitive for your visitors
Optimizing Your Image Gallery - Most visitors go straight to the image gallery once they land on a product page. It’s critical that you get this right.
Optimizing Your BUY Section - Including the ONE thing you should never do, how to properly do variants, and the truth about your Add to Cart button.
Optimizing Your Product Descriptions - The one thing that will make or break them, how to properly lay them out, how to have customers write them for you and more.
Reviews and Cross-Sells - Reviews are critical for consumer trust, Cross-sells for increasing your Average Order Value. We'll show how to do them right!
167+
First Time 6 Figure Store Owners
$400M+
Revenue Earned
86+
First Time 7&8 Figure Store Owners
10 Reasons Why You Need This Course
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1. Increase your Add to Cart rate - (59% average increase within 60 days with our partner stores!)
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2. Increase your Conversion Rate: (305% average increase within 60 days with our partner stores!)
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3. Increase your Average Order Value: (27% average increase within 60 days with our partner stores!)
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4. More revenue will allow you to scale your paid traffic.
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5. More traffic and customers will allow you to grow your email and sms list.
6. More revenue will increase the value of your store when you wish to sell or exit. You're creating an asset!
7. You’ll get a better understanding about buyer behavior. That you can use for ALL of your marketing and social media as well!
8. An optimized store can give you an advantage over your competitors.
9. Having a successful store can increase your motivation and confidence.
10. You’ll understand WHY customers buy (which is also important with your marketing, emails and social media as well!)
Course Modules
Here's a better breakdown of what you'll be learning inside this coursee.
Module 1
Product Page Layout
Most ecommerce business owners don’t give much thought to layout of their product pages, even though it’s critical to great user experiences and high conversions.
Learn The right way to order the content on your product pages so it’s intuitive for your visitors.
Learn the one thing you should never do when it comes to your page layout. (Most business owners do this.)
And learn the best page layout to use for your products, plus the key element that makes or breaks it. (Don’t leave this element out.)
Module 2
The Image Gallery
Most visitors go straight to the image gallery once they land on a product page. It’s critical that you get this right. Unfortunately, more than 90% of the businesses that we come in contact with mess this up. Here’s a quick taste of what you’ll learn in this module:
The number one biggest thing that most businesses mess up. (And how to make sure you don’t do that.)
The five must-have image types. (Most businesses have two to three types at best.)
How to do product-image zoom right. (I can almost guarantee you do this wrong.)
How to include a video the right way. (If you don’t know this, you can easily hurt your sales.)
Module 3
The Buy Section
This is the area where you display your product price, options selectors, and the “Add to Cart” button. It may sound simple, but it’s a lot more intricate than it seems. We’ve gotten some of our biggest wins optimizing this section of our product pages. It may sound simple, but it’s a lot more intricate than it seems. We’ve gotten some of our biggest wins optimizing this section of our product pages. Here’s a quick taste of what you’ll learn in this module:
The one thing you should NEVER do in your “Buy” section. (Most business owners make this mistake.)
How to properly display product variations. (It is not as simple as you think.)
The truth about your “Add to Cart” button. (Ignore this at your own risk.).
Module 4
Product Descriptions
Great product descriptions are a true rarity, we’ve found. Even after working with thousands of ecommerce businesses over the years. We share our secrets to create great descriptions here. This understanding alone can help your business stand out from the noise. Here’s a quick taste of what you’ll learn in this module:
The one thing that will make or break your product descriptions. (This is the secret of secrets.)
How to properly lay out your descriptions for ease of reading and understanding. (Nobody reads walls of text.)
How to have your customers write your product descriptions for you. (You are leaving mountains of cash on the table if you don’t do this.)
How to put your descriptions on steroids. (You don’t need to hire an expensive copywriter.)
Module 5
Product Reviews
Reviews Reviews are critical because nobody wants to be the first to try out a product. It isn’t enough to just have reviews. It goes much deeper than that. Here’s a quick taste of what you’ll learn in this module:
The truth about reviews that nobody told you. (Hint: they aren’t there to help you make a sale.)
The one thing that will dramatically increase the credibility of your reviews and the trust in your brand. (Almost nobody is doing this critical thing.)
How to present your reviews properly so your visitors see them and read them. (Most store owners mess this up.)
The 11 must-have features of a great reviews system. (Without these, your reviews are worthless.)
Module 6
Cross-Sells
Most business owners offer distracting cross-sells that hurt the user experience for the majority of their visitors. While their AOV might increase slightly, their other key metrics take a big hit. In this module, we’re going to show you how to do cross-sells right, in a way that will help your business, NOT hurt it. Here’s a quick taste of what you’ll learn in this module:
The three types of cross-sells that you can do and how to do each one. (Most businesses use only one type.)
The one thing you should NEVER do on a cross-sell. (Almost everyone makes this mistake.)
The one trick to make your cross-sells significantly more effective. (Your customers will love you for it.)
How to position and present your cross-sells right. (Most business owners mess this up.)
Frequently Asked Questions
We know you'd still have questions, so that's why we prepared this section just for you.
Why the Product Page Only?
Because THIS is the page that most customers land on. (p.s. If you want to jump ahead and optimize your entire website, we got you covered there too! Check out our awesome BONUS below!!)
What if I don’t have time to go through a course?
We got you! We can have our team analyze your page, make optimization recommendations, and possibly even do it for you!
But I’ve been through other courses and they don’t work.
These are all battle tested optimizations that we’ve been using on our client stores since 2017.
But I like perusing YouTube for hours finding confusing and conflicting information! Why not do that?
We get it! We like going down YouTube rabbit holes too! But many times these are people TEACHING, but not DOING. And we’ve helped grow and scale brands including Pink Lily, Piper Lou, Body Candy, Discovery Channel, Anson Belt and more! Plus, time is money, and that's the SLOW path to growth.
What if I sell on Etsy, Amazon or Ebay?
That’s okay. We DO recommend you start a Shopify store so that you control the complete buyer journey (and build your list) but many of these optimizations will also help with these other marketplaces.
Do I have to take the courses in this Specialization?
It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. You will have the opportunity to do all five courses and apply your combined skills in a final project.
PLUS, You Get Our Limited Edition Revenue Optimization Handbook For FREE: Our Battle Tested and Proven Best Practices for Optimizing Your Whole Ecommerce Store...
In the fast-paced world of e-commerce, success hinges on your ability to adapt, optimize, and outperform. The Revenue Optimization Handbook is your ultimate guide to transforming your online store into a powerhouse of efficiency and profitability.
Compiled by the seasoned experts at Build Grow Scale, this comprehensive resource is packed with proven best practices, innovative strategies, and actionable insights designed to elevate your store's performance to new heights
Share this blueprint with your team and improve conversions across all of your marketing channels!
You’ll get immediate access to this bonus the moment you claim your “Product-Page Optimization” course today!
To recap, here’s what you get …
Our “Product Page Optimization” online course ($47), PLUS, as a FREE BONUS, our world-class “Revenue Optimization Handbook," all for a one-time payment of only $47.
Say “YES” now and laugh on your way to the bank later.
Start Your Journey Today For Only $47
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